Advertisement and Media Solutions

It is quite observed that more and more people are accessing the web by smart phone and tablet according to the mobile marketing statistics, so it's important to take this into account in design and testing.  Mobile apps and desktop apps have really grown in importance with the rise of the Smart Phone and tablet devices. Here we look at the platforms and options for engaging your users by apps - it's not just about developing your own app. Online advertising is steadily overpowering the market share from traditional media advertising. Given the potential of growth and increasing Internet penetration in India, online is set to explode in coming years. The million of Indian Internet users have become the prime target for numerous advertisers clouding the web.

There are new ways to engage audience for applications nowadays. Although the traditional advertising formats can be very effective for brand promotion and awareness, mobile advertising is rapidly gaining momentum.  Mobile advertising gives new opportunities to reach audiences at the right time and in the right place to get your message across or activate use of your mobile apps and services. It's currently only used by the savvy and more dynamic for incremental reach who are taking advantage of lower costs and higher response rates where competition for ad inventory is less. The mobile ad agencies use different types of ad networks to connect advertisers to websites. The point to remember here is that don’t just follow what others have done or are still doing, adapt and iterate on each app monetization strategy and go forward with the android ad solutions  and Iphone Mobile Ads which works best for your app at the chosen platform

Advent of Smart Phones

In this fast paced modern era, smart phones have replaced the need of computers in large number of aspects of daily life. India has the world’s fastest-growing smartphone market. The ad traffic spike in India is on account of a transformation in the marketplace as mobile users shift from less-capable feature phones to advanced smart phones. Technological advancements has led to rise of mobile devices, especially smart phones, the things which can earlier be done only on large screen devices like computer can now be done on the hand-sized screen of mobile devices.

This has become possible due to large increase in the apps which are being developed for mobile devices. From small daily tasks like wake up alarm to sending business email to clients, all can be done by clicks of your finger. This is made possible due to the hard work put by the mobile app developers, feeding on the needs of people and creating platforms to comply with their demands.

There are various app monetization model strategies that mobile app developers can choose from - many of which you might not have thought of outside of in-app purchases, in-app advertising, and paid apps. Mobile applications stores, be it Apple’s App Store or Google Play, allow publisher to sell their apps. To get the most of it, StratosHear works to provide best of the services which made it one of the largest cross channels’ digital Mobile Advertising Network in India focused on the growing internet market in India.

Our solutions include online display advertising, mobile advertising and video advertising. The key difference for in the service is its robust platform, deep integrations with leading ad exchanges and large publisher Mobile Ad Network India in India giving our clients including leading brands, measurable and tangible results. 

Mobile App Monetization

The economy sphere is a vast place to explore with all the options around. Considering this aspect, there is one field which has seen exponential growth in the last few years. While there is still tremendous untapped potential in the market, the app has created a number of challenges for app developers and publishers both in terms of discovery and mobile app monetization. With less than 1% of all apps generating significant revenue simply having a great idea is no longer good enough. To succeed in this highly competitive market you need a comprehensive strategy from the very beginning.

Once your plans come along efficiently in the form of completed app, you can move on to the next stage of planning for your app. If your mobile app has healthy user base by now, you might be stuck at the “how do I monetize my mobile app” phase. There are various monetization strategies that mobile app developers can choose from - many of which you might not have thought of outside of in-app purchases, in-app advertising, and paid apps. Mobile applications stores, be it Apple’s App Store or Google Play, allow publisher to sell their apps. Although it is an obvious way to monetize an app, it is not the only one.

Other ways which are used to fulfill this purpose are through Paid Apps, In-App Purchases, Partnerships, Subscriptions, Display Advertising, App Promotion, App Development, Sales and Merchandising, Selling App Data or Source Code. There’s no one strategy-fits-all solution to deciding on the perfect monetization strategy for you. In fact, the best-fit may require testing or even mixing and matching multiple strategies outlined above.

Impact of Mobile Ad Campaign

Mobile Ad campaign is a campaign, usually consisting of areas like marketing, advertising, or public relations-related, through which organizations contact their audience through text messaging and internet based platforms. This form of campaigning allows organizations to reach out and establish relationships with an audience in a more individualized, intimate way. Mobile campaigns have developed from the periphery of advertising to being an integral part of an effective marketing strategy.

How one can take benefit from these mobile ad campaigns is needed to be understood. There are various ways on how they work in markets. Out of many mobile advertising types out there, most common ones are Mobile Web Banner which is top of page banner and Mobile Web Poster which is bottom of page banner. Next type which is dominating is by SMS advertising which has been estimated at over ninety percent of mobile marketing revenue worldwide. This is how the ad campaigns are utilized to enable targeting, tracking and reporting of impressions in ways not possible with other alternatives.



The mobile ad agencies use different types of ad networks to connect advertisers to websites. The point to remember here is that don’t just follow what others have done or are still doing, adapt and iterate on each app monetization strategy and go forward with the one which works best for your app. These ad networks focus on serving ads on the mobile web and within mobile apps. These serve the purpose of fulfilling the requirement of mobile ad network solutions to your advertisement needs. If you ever require such platform for your advertisement need, you can contact StratosHear Technologies for or send in your queries regarding our services to see your brand on whole new level.

Growth of your product with Mobile Ads

Mobile Ads has now become one of the most efficient ways to promote your product or service. There are various approaches to mobile advertising which is used to fulfill the need of linking advertisers to websites. StratosHear is one of those mobile advertising type agencies which use different types of ad networks to complete their tasks. The idea lies in the fact that target should be to adapt and iterate on each app monetization strategy and go forward with the one which works best for your app.  These ad networks focus on serving ads on the mobile web and within mobile apps. These advertisements allow targeting, tracking and reporting of impressions in ways not possible with other alternatives. These ad networks can be classified into three broad classes. First is Vertical Network displaying publications in their portfolio with full transparency for the advertiser about the places where the ads will run.

Then there is Blind Network which is known for their low pricing, achieved through large bulk buys of typically remnant inventory.  Finally Targeted Network creates a focus on specific targeting technologies built into an Ad server to achieve the solutions for mobile ads and most efficient used mobile advertising type.

So when it comes to efficiently promoting your product on mobile platform, you will need the best ad solutions in the market to be the best. That’s why people look at StratosHear because it is known for delivering such media solutions for brands and advertisers efficiently from long time.  You can contact us if requirement of such services arrives for your product.

Mobile App and Advertisements

In this modern technological era, the tasks for which we usually required computers can now be done with help of handheld devices like tablets, smart phones and others. This has made the lives of individuals dependent on technological advancements more comfortable and productive than before. This has been made possible with the increasing interest of mobile developers to make apps for different platforms. Mobile App Developers have to pay special attention to the needs of clients and their specifications. The users transitioning from the computers to small screen devices if provided with similar design language can easily migrate and understand the functionalities and services provided by the app. If app has an attractive and interactive user interface, it will get the attention of many users and idea will be re-shared among other users in goodwill.


The proficient monetization of these apps provides revenue source for mobile app developers, which is crucial for the growth of developers. This is achieved with the ad solutions provided by different companies to promote their products on mobile devices. The ad networks provide these services to focus on serving ads on the mobile web and within mobile apps. App monetization models and strategies should be chosen and built into your app before its launch in the respective app stores. When your brain has made up and app is completed according to the standards, you will face the need of some ad solutions in the market to reach the optimum place. With its advance mechanics of promoting and media interactions, it has created a trustworthy spot in the market. If you ever require the ad solutions to endorse your brand, contact us or send in your queries regarding our services.

What Happens When The Main Screen For A Person To Look At Is No Longer The Television

Back in the days, when talking about advertising, there was no doubt about how to reach people: just advertise your brand on television and magazines and everything will be fine.

Now times have definitely changed and those mainstream medias no longer represent a sure way of reaching the people you want to communicate to.

It is just a matter of looking to the people around the city these days. Everywhere you look there is someone holding a smartphone texting, going through facebook or instagram, playing games or just browsing the internet. That is the reason why mobile ads have become so popular and so effective. Because that is where people are now, and wherever there is people, there is also great opportunities for business. 

With this growth on the mobile ads market, there has been a significant increase of options when advertising in this media. Consequently we see different mobile advertising types depending on what is being advertised. As usual in the market of advertising, there is no best or worse option, it will always depend on what needs to be advertised and what is the target audience doing or how they respond to certain kinds of messages. This will vary a lot depending on what is the product in question and what does it do for the people being advertised to.

So mobile ads are a reality and one that can be explore in many ways with different mobile advertising types, but it is also a reality with many details a much space for new things to be created still. So to properly go into this media with a smart advertising strategy, a company should study the market in details and find a partner that has the knowledge in that area to make sure that everything they do together is in sync with what the market of mobile ads really requires.

That is what we offer here at Stratoshear: a partnership to do good and effective marketing plans based on mobile ads so that companies can reach a great portion of their future customer in a productive and innovative way. So if you are looking for a way in to this new market of opportunities, make sure to get in touch with us.

What is the right kind of mobile advertising for your business

A complicated question, considering all of the endless possibilities that are available for you to use. You might just assume to go for the classic banner on top of the screen, but there are ways to use it and there are times when that is not the best alternative for what you are looking for.

The great thing about advertising combined with the technology of mobile is that there are no rules for what you want to do. For every project something different can be developed, always keeping in mind the creation and development of something that is relevant for the target audience.

For that to be possible, a team must be set up to work on it. That’s our job here at StratosHear. We come up different solutions in mobile advertising for every client so that their business can grow the way they wanted to.

There are many mobile advertising types to be considered in this process of developing a campaign for a client. The most important thing is to sit down with the client and really understand what they are looking for. After that, we use our experience in the business to evaluate the best possible option of mobile advertising type to get their business going.

If it is a banner, an app or an entire page layout, the important thing is that has to be the right choice just for you. And when that is done correctly and the objectives are reached it’s not hard to agree that mobile advertising is a great investment to be made, especially when you can see the results coming your way after some time.

Reaching Market Through Mobile advertising in India

Mobile advertising networks have reached at a point where it is impossible to grow without tapping into them. Whether it’s a store that belongs to brick and mortar stage or a hi-profile present day showroom, the rule applies equally on all. Consumers these days believe more on what they are told through mobile screens than TV screens. The Google maps and other apps gain a higher place in trust quotient as compared to Google ads and other internet marketing means.

In case you are a brand that is looking forward to get along with young hearts, mobile advertising network might be the best answer to your quest for growth and development. The major reason behind this sudden upsurge of mobile advertising in India is the large availability of smart phones at much reduced prices; the tough competition among Chinese and other brands has led to better availability of features at much competitive prices.

Mobile advertising in India grew exponentially as the smart phones market witnessed a growth of 229% within a single year. The opportunity presents promoters with a completely new channel to reach consumers and create a place for themselves. Mobile advertising networks present one of the most potent mediums for making lasting impact on consumers and getting along with it.

No other advertising medium speaks of such deep reach as mobile advertising network. Mobile is a constant companion of end users and does not suffer with the brunt of territorial or geographical constraints like internet, laptop, and television. Once you have registered your presence on your target mobile advertising network you can always move ahead with the plans of consumer acquisition. It is simpler to interact with consumers through mobile as compared to other mediums.

Mobile advertising in India is currently doing wonders since mobile happens to be the only handset that can prompt a user for instant interaction through touch calling and messages. Google recently reported that 57% of the total smart phone users depend on their mobile handsets for searching relevant businesses within their locality. The grip of this medium is increasing at a rapid pace and those inclined towards it should not lose a chance to make most of it.

Various Types of Mobile ads Formats

Mobile advertising is an evolving domain that is rapidly moving ahead of all other types of promotional and branding methods. Mobile ad is a must for every small and big brand that wishes to stay in competition for a long time. Along with a wide and deep reach in every consumer base, mobile ads offer a selection of formats to choose from. Some of the most commonly used mobile ad formats that are being used to gain attention from target audience include:

1.  Text: There is nothing better than a short and straight SMS to let your users know about your latest offerings. This type of mobile ad is most suitable for small and medium level businesses specially those who have a customer base in small towns and rural areas.


2.  Mobile Web Displays: One of the most fundamental forms of mobile promotion, these type of mobile ads occur in form of banner ads that acquire partial or complete mobile screen. When you click over these ads they usually lead you to their home page or specific acts such as click to text or click to call. In case you wish to be a bit more innovative, these formats can be converted into slideshows or 3D view of your new products.

3.  Mobile Apps: One of the most recent and rife methods of promotions, the only backdrop they have is they support only iOS, Windows, and a few specific operating systems. Therefore, mobile apps displays can be used to reach a niche or classified consumer base. The best feature of these ads is that they can be moulded in various interesting forms like games or surveys resulting in increasing user engagement.

4.  Mobile Search Ads: Mobile browsers are fastly becoming a common way to surf internet. And anything that invites traffic is the best way to let others know who you are and what you can do for them.

Mobile ads are one of the most economical ways to reach out to your consumers. All you need to do is fix your budget and identify your target customer base and you can attain a wide visibility and recognition in no time.